Liza Sotnikova for Pashioncase

Pashioncase will showcase different young characters from the fashion world and one of them are the models with the idea to show them close to their passions. That’s why instead of doing what we always do: putting the model as the canvas to paint a story created by the photographer, here the canvas is painted by the real passion and style of the model.

All the photography or video stories in Pashioncase are based in one of the passions the models have and the styling is the kind they love for themselves in real life and one very important thing: There is NO make upNO hair styling and of course NO skin retouch…in Pashioncase we want to showcase real models, with real stories showcasing their own passions and styles.

Our first Model Pashion story (Photography and Video) is about Liza Sotnikova from IMG Models Paris , an 18 years old Russian beauty. She is the kind of person that makes you feel this strong energy to conquer the world, she loves modeling and see it as a medium to open new doors that can take her to new opportunities because as she says: “I´m a model but I don’t want to be just walking in a catwalk”.

Her style is dark and gothic as the famous “Dark Russian Cocktail” made out of vodka and coffee liquor invented by Gustave Tops while he was working in the Metropol  Hotel in Brussels. She prefers everything black and is completely in love with this color because “It helps me to open myself to everybody” she says, which gives her an aura of mystery that makes you wonder which colors will come out of her soul.  If she has to choose a fashion designer, she would definitively go for Alexander Wang who uses black color the way that she likes.

One of her passions is the music and the underground partying, where she can use her dark style to move to the rhythm of alternative rock, hard rock and specially on these days techno which is the one she likes the most.  She is listening to music every minute of her life and of course headphones are her everyday companion.

When I asked her what would she do if money wouldn’t be needed to do anything, she immediately answer that would go right away to Africa or Thailand, where she can find the sun, the warm weather and where she can interact with a lot of animals.

About Paris, she said she likes the city but would prefer a city where the sun is out most of the days because “Paris is always rainy, cloudy and moody”,  so the perfect situation would be to bring the weather from Phuket to the city of lights!!! Maybe her black color style helps her to absorb all the energies from the shy sun we have in Paris to charge her with all that energy she irradiate through her eyes.

The story was styled by Margaux Doiteau with a mix of  Kenzo, Jean Paul GaultierNikeEresYaninaAlice+OlivaPinko and underground clothes to get the dark style mood that Liza loves, so here is the result:

Styling  by Margaux Doiteau – Photography by LACuellar

Directed/Shot  by Coban B. – Written/Edited by LACuellar – Styled  by Margaux Doiteau – Edited by Mystic Colors – Music XDB

Hope you enjoy this post and if you know or you are a model with an interesting profile and personality with a clear passion that could be interested in being featured in Pashioncase, just send me an email with the information and I’ll get back to you.

Finally a big thanks to IMG Models Paris,  Coban B. ,  Margaux Doiteau  and Mystic Colors for the collaboration with Pashioncase to make Liza´s story come true!


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Self portrait

PASHIONCASE (Passion – Fashion – Showcase)


Eiffel movement

Eiffel Movement – © L.A. Cuellar, All Rights Reserved.

It´s 2015 and it has been already 2 years and a half that I started a completely new journey in my life, a 180 degrees change from the traditional office life of a commercial manager to the adventure of becoming a photographer. It was a change from the natural environment of my country Colombia to the cosmopolitan jungle of Paris, from the comfortable use of my language spanish to the struggle of mastering the french, from the warm company of my friends and family to the sweetness of loneliness and new friends, from having all my life resolved to starting a new one with everything unsolved.

Making a change this big at 35 years old when you have your life already “settle” from the traditional point of view of modern society, I mean: good job, good salary, nice flat, nice car, amazing vacations and a lovely girl friend, could seem a case of a mental disease, but in reality what it means is precisely the opposite, a case of mental good health and you wonder why? and the answer it’s easy: because you should be crazy to decide what to do with your life putting first your economical security rather than what you are really passionate about…. and yes! I think that looking at money as a goal and not as a consequence, which is one of our society standards are making us go crazy.

No matter the cost you’ll have for you and your family the most important thing is to earn enough money to be able to buy your “happiness”, no matter if that means loosing all you money at the end paying for the shattered health you’ll have living a life where every minute you give to your job it’s a minute you lose to do something that you really love and I think you seriously should be crazy to make a decision like that for the rest of your life.

What we exchange for the salary that we receive at the end is Time, time of our lives, time that you’ll never get back because it’s already gone and there is no way to get back, so why are you making such a bad deal with your time? exchanging something so precious that nobody will be able to give it back to you again for something like money that for sure you can earn by doing something that will bring joy to every minute of you life?

Sunset in Popayan

Sunset in Popayán – © L.A. Cuellar, All Rights Reserved.

Well, one day after 3 years of reading, thinking, watching videos, movies, talking to people and most important: learning how to listen to my inner voice, I had the chance to watch the video of the speech of Steve Jobs at the University of Stanford and among many of the interesting things he talks about there was one phrase that came to me and stroke me directly in my heart: “Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.” ….and then I decided to quit my “normal” life and make a good deal by dedicating my life to my passion: photography and more specific fashion photography.

Today I’m opening this blog to showcase passion, fashion and photography stories , that’s why the name is a mix of those 3 words: Pass – shion – case (Passion + Fashion + Showcase. Here you’ll find stories of people from the fashion or photography industry that has decided to follow their passion or that want to talk about something they’ re passionate about and who has decided to live a life followed by what they really love to do every minute, without paying attention to what the standards of our society pray. Of course, you’ll also find the stories about my journey that are related to passion, photography and fashion photography.

Pictures by Colette L Photographie.

So, if you are or you know any young talent with an interesting passion story around photography, fashion photography or fashion and you’ll like to be showcased here, just send me an email to with a summary of the story and If it suits the purpose of the blog, I’ll be really glad showcase it here.

I Hope you enjoy the blog and that it can inspire you to keep following your passion or if you’re still doubting about it, I hope It’ll encourage you to make the big jump and make the decision to do what you really love. Cheers!!!

Self portrait

Firma Blog