Mylene Rocher for Pashioncase


Mylene Rocher for Pashioncase. © L.A. Cuellar, All Rights Reserved.

This time we have a model with her family roots from the french Island of Reunion, a piece of the real paradise in the middle of the Indian ocean. Our imagination will immediately take us to think about waves, mountains, nature,  movement, music, colors, dancing, lots of dancing and of course the good vibes of the people that live on this kind of areas which are not touched by the poisoning rush of the big modern cities.

Model: Mylene Rocher. Fashion Stylist: Sophie Ostrowski

Mylene Rocher for Pashioncase. © L.A. Cuellar, All Rights Reserved.

Mylene is a good summary of all these things I mentioned before and specially because of her passion for music and dance which I tried to capture for this post. She´s been writing songs since a while ago and she already has 20 already written ready to be recorded ones she gets the opportunity. Actually, the music for the video we did: ¨The king of my jungle¨ is the first original song that she recorded in London in partnership with her boyfriend, I loved it since the first minute I heard it and of course it had to be the song for the video.

For our shoot, I tried to show all the musical and dancing energy of Mylene in the middle of the city where of course there are no paradisiacal spots but I replaced them for the colorful psychedelic spaces filled with street art that we can find around. All that mixed with the hippie-rock style that she likes which our fashion stylist Sophie Ostrowski translated for this shoot in 4 different outfits with brands like Aika AlemiA.W.A.K.E.H&M, AdidasEachxOtherZara and The Kooples.

Model: Mylene Rocher. Fashion Stylist: Sophie Ostrowski

Finally I asked Mylene what would she do if money wasn´t an issue to do what ever she wants and she answered me right away: ¨I will help children and old people in difficulties around the world”, a phrase that speaks about the human kind that the paradise can bring.
So here is the result of our dancing-musical shoot with Mylene from Woman Management Paris, I hope you enjoy it and turn up the volume of your laptops or smarthphones while you`re watching the video.

Styling: Sophie Ostrowski – Photography by LACuellar

Styling: Sophie Ostrowski – Photography by LACuellar

Cheers!
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WARSAW MERCEDES BENZ FASHION WEEKEND


Warsaw Mercedes Benz Fashion Weekend

© L.A. Cuellar, All Rights Reserved.

Last weekend I was invited by fashion designer Jessica Conzen to the fashion weekend in Warsaw. This was a new opportunity to see a new city, meet new people and share another adventure with Jessica, I’m really thankful with her for this opportunity, thanks again Jessica Conzen!!!

Warsaw was a city that intrigued me a lot, I’ve never been before in eastern Europe countries, so I had the idea in my mind of a city with this old Soviet Union look and ambience. All due to the old pictures I had in my mind from that era, to be more descriptive: a lugubrious, dark ,cold, colorless visual memories were the ones that seized my mind with the name of Warsaw.

Warsaw Mercedes Benz Fashion Weekend

© L.A. Cuellar, All Rights Reserved.

Fortunately life is full of surprises, those big ones that everybody love to have and even more when I had my head full of mistaken visual ideas about Warsaw. What happened was that I discovered a hidden treasure in Poland… Warsaw is the most beautiful, colorful, welcoming and luminous city I’ve ever seen in Europe. I was completely astonished with the friendliness of the people, it’s a city that seems to be painted with a magical colorbox, with a delicious offer of typical restaurants and the cherry in the pie is the beautiful women that appear in front of your eyes everywhere!!!.  So if you haven’t been in Warsaw and were not planing to go, I strongly advice you to included in your next trip.

In the other hand the fashion weekend was very interesting, there were many different designers from Poland and easter Europe countries like Eva GrygoChatty,  L.Rousseau Urban CoutureRina CossackDawid TomaszewskiŁukasz Jemioł and some other international ones like Natalia Rivera, Custo Barcelona and Leyre Valiente. It was the first time Mercedes Benz organized a fashion in weekend in Warsaw and the experience was very interesting to see what’s going on in this side of Europe.

© L.A. Cuellar, All Rights Reserved.

© L.A. Cuellar, All Rights Reserved.

This time the experience with Jessica Conzen was intense, we were busy since 6:30 am the day of the show, she was all the time concentrated in preparing the show with the most professional polish assistant she could ever had: Monika Pod and me going around all the event capturing what attracted my attention. At the end, I just have to say that as always Jessica Conzen´s show was marvelous, I really had fun working in this backstage merged with so many different designers in an small space.

I tryed to cover the event in a different way, being in backstage and also in the catwalk, trying to show what was going on from my point of view, trying to show more about the whole story of what goes on in one day of a fashion weekend. I was really blessed to have such a great light the day of the show: there were these huge 5 meters long windows that allowed a waterfall of light to come in and touch everything to make it more interesting, so here are the pictures and I hope you enjoy them!

WARSAW MERCEDES BENZ FASHION WEEKEND

JESSICA CONZEN´S SHOW

Fashion Designer Claudia Paz for Pashioncase


Claudia Paz Designs - © L.A. Cuellar, All Rights Reserved.

Claudia Paz Designs – © L.A. Cuellar, All Rights Reserved.

The first time I met Claudia was in a cafe called Zaza by Rue de Rivoli, a nice chic parisian place at Le Marais the fashion neighborhood of Paris.  I ordered a beer while I was waiting for her and couple minutes later the Bolivian designer arrived with her latin american look strongly influenced for the Parisian style. She´s been living in Paris the last 10 years and you can tell by the way she dresses and the french expressions that escape out of her conversation from time to time.

I contacted Claudia because I was interested to know her passion story and how she has developed a brand where the main texture is the very Bolivian fabric of Alpaca, all in the middle of Paris a city that is know for glamour and sophistication.  So during that first meeting, we arranged a day of shooting at her workshop near the Arc the Triumph to get to know closer her story.

Claudia Paz by LACuellar - © L.A. Cuellar, All Rights Reserved.

Claudia Paz by LACuellar – © L.A. Cuellar, All Rights Reserved.

The day of the shooting, I arrived to her Atelier, we did the shoot and we talked a lot; while she was smoking one of those long, slim, girly Vogue cigarettes this is what she told me about her life, her dreams, her brand and history:

Claudia started in fashion for passion after her parents gave her a sewing machine when she was only 12 years old, at that age she “started to make clothes, without know how to do it, just by following her instinct” as she said. At the same time she was drawing a lot and the first clothes she made were for her parents, her sister and after for the people that was around her. When she was 17 she started doing some catwalks with her clothes in Bolivia in a really empiric way.

From those beginnings she always had clear on her mind that she wanted to come to Paris and develop herself as a fashion designer, so she started studying french and thanks to the help of a teacher she applied to one of the most important fashion schools of the world called ESMOD. To get in the school, she had to compete agains other candidates, she presented her application and got accepted, immediately opening the door for her dream to live in the city of lights and develop as a fashion designer.

Claudia Paz by LACuellar - © L.A. Cuellar, All Rights Reserved.

Claudia Paz by LACuellar – © L.A. Cuellar, All Rights Reserved.

She graduated with honors from the ESMOD and started to work with big brands as Givenchy and Tara Jarmon and some other small ones. All these different works gave her the necessary experience to know how the fashion world works and how to develop a fashion brand. Back on those days, working for these important brands, she met for the first time the Alpaca and right away she felt a strong connection with the fabric since it comes from the roots of her country of origine.

After 4 years of working for other brands, she decided to start her own brand “Claudia Paz” working with the alpaca as its main fabric, using the Bolivian vision but with the influence of the Parisian experience, as she says “I started working with Bolivia showing that Alpaca comes from there, but in a different approach, not in the typic ethnic way that you can see everywhere”

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The concept that she’s been developing with her brand is to create clothing for woman, made 100% with alpaca, with a high quality, exclusiveness and with the Parisian style but with the goal of having them in an accesible price for the market, which was her most important challenge because as we all know the Alpaca is a very expensive fabric. In the other hand, she wanted to work directly with the ethnic craftsmen communities who live in the Bolivian plateau who have worked with Alpaca for centuries; her idea was to learn a lot from them and at the same time teach them a lot of parisian techniques she already knew.

Model: Ashley Revollo from Woman Model Management

Now days, all of her clothes are made in those communities, helping them to have a new income and at the same time showing in Paris the know-how of Bolivian culture. Her objective is to continue establishing her brand in Paris, she also has already been selling in Japan and Switzerland and she’s very interested also in the markets of Australia, USA and China.

I asked her to tell me what was inspiring her for her next collections, and she told me that she has been lately really influenced by Cactus, since this is a plant that you can find all around the Bolivian plateau and also its green color reassembles the color of that magnificent land…she really loves green color and the savage and rustic idea that the cactus incarnates.

Finally I want to say that for the designers, I’m interested to show through my photography my vision of the environment where they work, their collections, portrayed them with something related to them and also to merge them with his/her inspirations.

For this photoshoot we worked in collaboration with Ashley Revollo from Woman Model Management Paris, an amazing half Cuban half Colombian model that lives in Miami but was in Paris for work during couple of weeks.

Obviously, as I always said, the spirit of Pashioncase is to have Natural Pictures, so there is No Make Up, No Hair Dressing and of course No Skin Retouch. 

Thanks a lot again to Claudia, to Ashley and to Woman Management Paris to collaborate with me for this story!!!

Cheers!

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Nicolas Hau for Pashioncase


Nicolas Hau for Pashioncase

Nicolas Hau for Pashioncase – © L.A. Cuellar, All Rights Reserved.

For my first male model story in Pashioncase, I was looking for a really special person, somebody with an amusing passion and with an interesting personality. So, there I was inside an office of Bananas Models in Paris, a place with a nice light, everything in white colors, a computer in the desk, a beautiful continuous light, a background and 3 chairs; everything inside a typical parisian building from the 19th century. I was waiting for the models of the casting that Guillaume (the friendly, working and kind booker) had prepared for me.

Nicolas Hau for Pashioncase

Nicolas appeared with his crazy light yellow hair which reminds me one of those powerful Japanese Saiyans from Dragon Ball Z , his soft voice, relaxed way of being and enthusiasm for his artistic projects. We started talking about him, about Pashioncase and very quickly I found out he was an artist who wants to generate shocking reactions on the public through his art  as he told me during our chat.

This french model, 23 years old, who’s studying graphic design whose passion is to paint and specially to do sexual illustrations, most of them are orgies, some of them are literal and some others are more abstract forcing the viewer to make an effort to see deeply inside to find out the sexual party that lives in them. He also does nudes of people most of them painted in a white background with a black pencil and also press edition and visual identity pieces. You can see his work on his website http://nicolashau.com/

Nicolas Hau for Pashioncase

Nicolas Hau for Pashioncase – © L.A. Cuellar, All Rights Reserved.

In the other hand he will also start studying theater at nights, to become an actor, although he has already done his first role in the film “Like Cattle Towards Glow” by Dennis Cooper & Zac Farley where Nicolas will play the main character of one of the four stories the movie will have appearing totally nude during some of the scenes.

When I asked him what would he do if money wasn’t an issue and he could do whatever he wanted in life, his answer was: “I would want to have the power to see through the walls to check the private life of people in every building of the city, to be like a little mouse that can sneak under the doors of the houses, I’m a very curious person” an unexpected answer, with some dyes of innocent voyeurism  that exemplifies the creative mind that lies inside Nicolas.

Nicolas Hau for Pashioncase

Nicolas Hau for Pashioncase – © L.A. Cuellar, All Rights Reserved.

After having all this information about his passions, I immediately  had the idea of creating a visual story where Nicolas  would live inside of his own artistic world and more specifically inside of his illustrations. I called the story “Searching for Inspiration” where you will see the illustrations of Nicolas surrounding him all the time and at the end himself living inside of them.

About his fashion style he likes the classic typical french style but with a crazy or funny touch which my partner stylist for this shoot Sophie Ostrowski brought to life for the story by using brands like EachxOtherNo Ka’OiÊtre CecileHarmonyZara, Ralph LaurenIsabel Marant and Obey New York.

I’m sure Nicolas will grow big inside the artistic world if he keeps that emotion and desire to express through art what he feels and thinks about the topics he is interested; he already has the talent, the aura, the creativity and the vision of a real artist, so the only thing that remains is to work hard to reach his dreams.

Wishing him the best of luck for his career as an artist model, here is the fashion story of Nicolas Hau:  “Searching for Inspiration”

Styling: Sophie Ostrowski – Photography by LACuellar

Directed/Written/Shot  by LACuellar – Styling/Designer:  Sophie Ostrowski – Edited by Mystic Colors – Music Amentia

Remember I’m interested on shooting the person living inside the models by showing one important part of their lives: their passion, all with a natural way (no make up, no hairdressing, no skin retouch). So if you are or you know any model with an interesting passion, personality and look, don’t hesitate to contact me.

Cheers!

Firma BlogSelf Iphonetrait

I Dont Want to Shoot Models.


STYLAGALMAIC

Tribal Invader by © L.A. Cuellar, All Rights Reserved.

 

The first fashion magazine Les Mondes was published in Paris in January 1901, in those beginnings the name of the model did not appear in the credits of the pictures because it was not important as it is stated in the book Fashion Body Cult:  “The work of professional mannequins and photo models was not considered a respectable career and this females had rather seedy reputations right up until between the two world wars.”

For my first fashion shoot, a friend lend me his small apartment by Place de la Republique, the day was gray and cold, I woke up early in the morning to have all my equipment ready, grabbed the metro and arrived one hour before the shoot to set everything. I remember how nervous I was because I didn´t have any idea of how to do a fashion shoot and I had to work with the make up artist and the model pretending to have done this type of work many times before.

Addiction

Killer Love by © L.A. Cuellar, All Rights Reserved.

The make up artist arrived, a friendly french-asian girl, with amazing light brown eyes, we talked about the script and got ready for the model. At this moment, I had in my mind more questions to solve than answers to give to my team for this shoot. The model arrived on time, she lived in a village outside of Paris, a beautiful, tender and soft girl; we started to do the make up, talked about the script and one hour after we started shooting. Everything went well and smooth, we finish the shoot, both (model and makeup artist) said Bye to me and I was again alone in my friend´s apartment happy with the result of the shoot, but most important, with one thing clear in my mind: what I wanted to do was fashion photography from there onwards.

I had this same ritual during the next fashion shoots: the team arrived, the model arrived, the make up & hair were done, we  talked about the script, we shoot, we finish, everybody leaves and I was alone again.  That´s how it is normally goes in every fashion shoot, of course there is chat, exchange of experiences, work and different vibes like any other job…. but I had always the feeling that something was missing, something was not making sense for me at the end of each of those shoots, even though when the result as a team was great because we got the pictures we were looking for, there was always a feeling of emptiness in some part of my soul.

The work of a model is really tough, it´s not just being beautiful and posing in front a camera to get the pictures or the video, it involves a strong knowledge of the body from the top of the head to the little toe, they have to build their bodies with long hours of exercise, take care of what they eat, be ready to work no matter how they´re feeling that day, spend long hours going to castings, waiting and running from one place to the other and spend long ours working in the shooting. At the end everybody is interested on using the model as a canvas to paint the story that the they want.

STYLAGALMAIC

Tribal Invader by © L.A. Cuellar, All Rights Reserved.

Today I feel that models are becoming like when the first fashion magazine Les Mondes appeared, objects: a beautiful, well prepared, expensive object;  you can see it even more in the catwalks where they don´t show any emotion and even some brands don´t even want people to know who they are by covering their faces with beautiful masks or any other object to make their audiences concentrate in the clothes. As I said before, the goal of that object called model is to be the best canvas, with the exact texture, measurements, colors and quality that the client wants to paint, but who cares about the person that lives inside that physically beautiful canvas? I´m very sure at the end nobody cares about it, the business just use them to reach their goals…….until that moment when they becomes famous and the canvas gets a name and a history that makes everybody to be interested about its life story. Now I know this is exactly what I felt was missing after every fashion shoot: Besides shooting the model, also shooting the person,  that was that thing which disturbs me deep inside. So I thought, how am I going to shoot the person and not just the model? my answer was: to shoot them playing a story about something they really love to do: their passion.

I started to contact model agencies and arranging castings, where I could have time to really meet the person that lies inside of the model.  What I found was the confirmation of what I was thinking: Nobody cares about the person that lies inside the model. How did I find it out? well, during the castings I started to talk with them about their life, passions, stories, goals, dreams, etc and since the first model to the last one I interviewed last week, all of them told me it was the first time instead of posing or walking or showing a portfolio, somebody was interested  about their lives as persons.

Addiction

Killer Love by © L.A. Cuellar, All Rights Reserved.

I´m filmily convinced that for Pashioncase I don´t want to shoot models, I want to shoot Persons with real stories from their lives, playing their own life story based in the passion they have. I want to meet the person (or at least a small part of it), I want to give them the space to show to the world an intimate piece of their soul and I want to interpret that intimate part they share with me through my eyes.

To finish: I know a professional model should be able to get the result that the client wants without thinking if her style, life or passions go with the brand or designer concept and I´m not pretending to criticize or change the way it works, I know and I understand it is the way it is,  but I think brands and designers should care a lot more about the person inside the model and not just to see them as one more piece of the marketing strategy.

I know I can be naive, but I imagine that getting to know the person who lives inside the models, knowing their passions, their fashion style or their way of seeing life and matching the right person (model) with the values of the brand, for sure will give a 100 times better results or at least more human than the work done with a model who does not identifies with the brand, at the end the models are persons who (as everybody else) give life to fashion, as Marc Jacobs said: “Clothes mean nothing, until someone lives on them.”

Cheers!!!

Firma Blog

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Fashion Photography with a Smartphone?


Photography byYohann Laique

Picture by Yohann Laique

I’m firmly convinced that we’re living a strong moment of change in photography, not just because of the digital age that we have been living in the last years but mostly for the mix of that digital technology with the internet. I’m talking about the democratization of photography since today everybody that has a smartphone in his pocket is a potential photographer with a direct connection to internet that allow him to publish the pictures real life.

Today there are lots of photographers who think  that anything you do with a smartphone is not photography because you are not able to manage all the technical variables that you can in a professional camera, but from my point of view managing a professional camera perfectly does not makes you a professional photographer, it takes a lot more than the technical part to consider yourself as one.

Nadar, the french master of portrait photography said: “”Photographic theory can be taught in an hour, the basic technique in a day. But, what cannot be taught is the feeling for light. . . . It is how light lies on the face that you as artist must capture.” So Photography goes beyond the technical knowledge, which of course is really important to master, but the most importat is to have clear idea in your head and your heart of that vision that you want to show to the world. Being a photographer is not just making amazing separate pictures everyday, it takes much more than that, you have to be able to create a lifetime consistent work to consider yourself as a professional photographer.

Picture by Yohann Laique

Picture by Yohann Laique

Being that said, if you have a clear vision of what you want to express to the world through your photography, the media that you choose to do it is just a tool, you can pick the tool depending of the type of public, work or client you want to reach and here is where the decision of using a smartphone is an additional option that we as photographers have today, which is also great for us! I’m convinced that rather than mentally going against the waves of change, we have to surf on the top of them and see this tendency as an opportunity and not as a treat, smarthphone photography is an additional tool to put your work out there in real time.

So I had the idea of doing a fashion story with a cellphone and life found its way to connect me with that opportunity. One day I received an email from the owner of  Chronoshooting  who contacted me in June 2014.  They are a new company which developed an app for smartphones dedicated to photographers (professional, amateurs and instagramers). The app encourages photographers to shoot series of 9 pictures inside special street courses they have created around the world to compete in a original way against other photographers inside the app.

When they contacted me to collaborate, I told them my idea about shooting a fashion story with a cellphone to post the pictures immediately on Instagram and also use them for their app. They loved the idea immediately and proposed me to shoot with a Nokia 1020 (41 megapixels camera) attached to a Profoto B1 lighting pack, which I immediately accepted.

Picture by Yohann Laique

Picture by Yohann Laique

The experience was deeply interesting for me since the beginning because I had to explain everybody that the story was going to be shot with a smarthphone, which I thought was going to be a difficult issue to find the team willing to do it, but it was a great surprise to find out that everybody (fashion stylist, make up artist, hair dresser and model agency) was amazed with the idea and ready to collaborate without asking any further question.

We did the shoot in collaboration with Elite Model Paris  and a great and motivated team in a sunny saturday in one of the courses of Chronoshooting at Le Marais . The launch of the app was the past June 24th 2014 with the opening of an exhibition at Le Galerie Thierry Marlat in Paris where these pictures along with all the series of other photographers that collaborated with the app were exposed during 2 months and here is the result:

Model: Bhumika Aurora Styling  by Paula Saiz – Make up by Charlotte Guilmot – Hair by Nina Olivet – Photography by LACuellar – Photography Assistant: Yohann Laique 

Chronoshooting also did a backstage video of the shoot were you can see how we shot the series:

My personal conclusion of this experience is that photography, internet, social media and cellphones will get closer and closer everyday to work in the same field, we already see a lot of examples in documentary photography were photographers like David Guttenfelder from Associated Press wire service documents North Korea through his Instagram.

I´m very sure that fashion will not be the exception, we already see what happens in the fashion shows around the world when thousands of pictures from the backstage of the show go live to social media or as recently Mario Testino did by document the last Fashion Week haute couture 2014 in Paris by doing the Mario Testino´s Couture Week Diary  for Vogue Paris.

All these are signs to understand where fashion photography, internet, social media and apps are going now and in the near future,  for now, here is my small contribution to the start of this new age

Cheers!!!

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Lise Olsen for Pashioncase


Lise Bjørgen Olsen for Pashioncase

Lise Bjørgen Olsen for Pashioncase – © L.A. Cuellar, All Rights Reserved.

When you meet Lise the first thing that you receive is a burst of good energy that strikes your soul immediately, no matter the mood you had the minute before, I’m sure the next second after saying hi, you’ll be connected with that positive flow of energy she has.  It’s like if she had a connection with “Freya”, an ancient nordic goddess from the wild lands from where Lise comes, a goddess of love and beauty, who was also associated with nature, animals, wild places and unseen realms. Lise is a 24 years old Norwegian from IMG Models Paris, who started modeling at the age of 20 and did it for 2 years in a row, then she took a break of other 2 years and now she came back to modeling again. What she loves the most about he work  is to be able to travel frequently and also the opportunity to be in the middle of a creative environment, which she feels feeds her a lot. Her style is a mix of many things, as she said: “a little bit of rock music, Harley Davidson in a road trip, the parisian fit lady and something from levis“, it’s a wide creative mix of trends that we tried to put in our shoot for her! at the end what she really loves is to have a very natural style that allows her to be confortable everyday…I guess the close contact with nature she has back in Norway is a big influence for that.

Lise Bjørgen Olsen for Pashioncase

Lise Bjørgen Olsen for Pashioncase – © L.A. Cuellar, All Rights Reserved.

She is passionated about veganism, nutrition and nature with a really high conscience about taking care of her body and the environment that surrounds her, all that  from a point of view that makes you feel  she is talking about it in almost a spiritual way. She started this natural path as a vegetarian for 2 years and then she became vegan for the past 3 years, which makes you understand that she’s serious about her passion. You can perceive that she has a strong connection with our planet and it’s reflected on her livestyle by applying veganism in a strict way: she only eats vegetables and fruits and when she is sick, you’ll never see her talking artificial medicines, she prefers to use the power of natural medicine and of course she can give you a very professional speech about why you can find everything you need to live a healthy and peaceful live by being vegan, so If you really want to meet a real one, she’s the person you want!!! Lisa is also a lover of Paris, for her the city is really inspiring and gives her “the feeling of being inside a black and white movie all the time, no matter where you look, you always find a place to explore or to take a picture, you always want to see what is in the next corner… it has such an atmosphere and romance that you can be alone and you feel you’re loved by Paris” and I definitively agree with her. To my final question about what she would do if money wasn’t an issue and she could do whatever she wants tomorrow, she gave me an answer that you guys should read carefully because you might want to make her dream come true! she literally said: “I would get a Harley Davidson and a handsome man, leave and just travel, yea! backpack all around the world with no restrictions” what a sense of freedom Lisa can makes us feel! So, of course we went to a very natural location for the shoot and here is the result of our sunny, full of nature and loaded of peaceful feelings time with Lise Bjørgen Olsen… enjoy!

Styling/Designer: Jessica Conzen – Photography by LACuellar

Directed/Written/Shot  by LACuellar – Styling/Designer:  Jessica Conzen – Edited by Mystic Colors – Music Bioscape

And remember!!! I’m looking for new faces in modeling with an interesting pashion story to showcase here, so if you are one or know one, please send me a submission to my email: contact@lacuellar.com Cheers!!!

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Liza Sotnikova for Pashioncase


Pashioncase will showcase different young characters from the fashion world and one of them are the models with the idea to show them close to their passions. That’s why instead of doing what we always do: putting the model as the canvas to paint a story created by the photographer, here the canvas is painted by the real passion and style of the model.

All the photography or video stories in Pashioncase are based in one of the passions the models have and the styling is the kind they love for themselves in real life and one very important thing: There is NO make upNO hair styling and of course NO skin retouch…in Pashioncase we want to showcase real models, with real stories showcasing their own passions and styles.

Our first Model Pashion story (Photography and Video) is about Liza Sotnikova from IMG Models Paris , an 18 years old Russian beauty. She is the kind of person that makes you feel this strong energy to conquer the world, she loves modeling and see it as a medium to open new doors that can take her to new opportunities because as she says: “I´m a model but I don’t want to be just walking in a catwalk”.

Her style is dark and gothic as the famous “Dark Russian Cocktail” made out of vodka and coffee liquor invented by Gustave Tops while he was working in the Metropol  Hotel in Brussels. She prefers everything black and is completely in love with this color because “It helps me to open myself to everybody” she says, which gives her an aura of mystery that makes you wonder which colors will come out of her soul.  If she has to choose a fashion designer, she would definitively go for Alexander Wang who uses black color the way that she likes.

One of her passions is the music and the underground partying, where she can use her dark style to move to the rhythm of alternative rock, hard rock and specially on these days techno which is the one she likes the most.  She is listening to music every minute of her life and of course headphones are her everyday companion.

When I asked her what would she do if money wouldn’t be needed to do anything, she immediately answer that would go right away to Africa or Thailand, where she can find the sun, the warm weather and where she can interact with a lot of animals.

About Paris, she said she likes the city but would prefer a city where the sun is out most of the days because “Paris is always rainy, cloudy and moody”,  so the perfect situation would be to bring the weather from Phuket to the city of lights!!! Maybe her black color style helps her to absorb all the energies from the shy sun we have in Paris to charge her with all that energy she irradiate through her eyes.

The story was styled by Margaux Doiteau with a mix of  Kenzo, Jean Paul GaultierNikeEresYaninaAlice+OlivaPinko and underground clothes to get the dark style mood that Liza loves, so here is the result:

Styling  by Margaux Doiteau – Photography by LACuellar

Directed/Shot  by Coban B. – Written/Edited by LACuellar – Styled  by Margaux Doiteau – Edited by Mystic Colors – Music XDB

Hope you enjoy this post and if you know or you are a model with an interesting profile and personality with a clear passion that could be interested in being featured in Pashioncase, just send me an email with the information and I’ll get back to you.

Finally a big thanks to IMG Models Paris,  Coban B. ,  Margaux Doiteau  and Mystic Colors for the collaboration with Pashioncase to make Liza´s story come true!

Cheers!!!

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